With the growing success of Internet there’s been a tremendous increase in the count of websites that are built on a daily basis. Whether it’s about initiating a business or making efforts to pace up a slow business, website has always served as an excellent solution. Nowadays, business owners have chosen to work with skilled web designers/graphic design professionals who’re ready to deliver customized websites within a short duration of time.
An insight into Web Designing for Readers
What’s the major concern of today’s Website Designers?
Today, prior to handling a website design project almost every web designer makes sure to get an idea about the site’s target audience. He/she studies the website requirements and formulates whether or not the site has good reader strength. Considering the fact that most of the visitors, today, prefer reading about a product/service prior to choosing it; web designers pay special emphasis on designing their client’s site; keeping these readers in mind.
Web designers consider Typography to be a crucial aspect of every website. The need for designing a website from a reader’s perspective is what has drawn these web designers towards reader-oriented web designing techniques.
Strategies followed for Reader-oriented Website Designing
Website designers are always eager to try the latest features that can enable them to design a website, purely targeted for those who love to read each and every portion within a web page. Here’s a list of strategies that have been successfully followed by such website designing experts:
Strategy #1- An in-depth Project Research
Digesting any written matter is possible only when the typography is well thought out. Hence, a web designer needs to do some research as to which type of typography, the readers would be utmost comfortable with. He/she needs to probably consider typography along with the three main components of a digital experience that include content, context and the reader/user.
Strategy #2- Not leaving any Typographic element un-attended
Web Designers, who’re asked to design a website for the readers, often tend to miss out on including important typographic elements such as:
–> Areas of emphasis
–> Data tables
–> Figure captions etc.
It’s recommended to pay due attention to each of these elements. Design experts may create sample HTML and CSS files containing all these elements and save them as Project-Typography.html. This particular file will come handy when the actual designing part is initiated.
Strategy #3- Estimating the Reading Rate
Reader-targeted websites should be created only after considering the reading rate (No. of words/250). Once the web/graphic designer is aware about this estimate, it’ll become easier for him/her to determine the spacing that needs to be established within paragraphs. In case of a longer reading time, the designer may break the text into smaller paragraphs or include additional quotes.
Strategy#4- Selecting the correct typeface
A majority of beginners tend to get confused in choosing from a range of typefaces. Well, if the site needs to include vertically oriented data then using a typeface without serifs is recommended. On the other hand, if the site needs to have a horizontal flow along the line of text then serifs works the best.
Hey there, hope you’re loving everything that I’m covering in this post. Keep on reading for some interesting stuff on designing websites exclusively for the reading-lovers.
Well, now that I’ve covered three top strategies that can aid designers in building a reader-targeted site, here’s some information about top three tools that can aid you in gauging the understandability of text. So, without further adieu, let’s hop on to these three tools:
Tool#1- ARI (Automated Readability Index)- This is a readability test wherein the graphic designer focuses on the number of characters, words and sentences within a text.
Tool#2- Flesch-Kincaid Grade Level– This is yet another testing approach wherein the focus is on syllables rather than characters. I wouldn’t sound wrong in announcing it as a more processor-intensive testing technique.
Tool#3- Flesch Reading Ease- This is another valuable test that allows the designer to determine the level of complexity within a piece of content. Here, factors taken into account include the count of words, sentences and syllables.
My Final Words
While designing for readers, you ought to ensure your typographic designs display well on various hardware devices. Irrespective of the pixel densities, the site must load properly, keeping the text as decipherable as possible. The days of monotonous design rules are gone and it’s time to embrace audience-centric web designing protocols to embellish your web design policy.
Do feel free to type in your feedback/comments or suggestions within the Comments box below.
Mike is a blogger by mood and web designer by profession. He gives ideas to convert HTML to wordpress theme and loves to share his thoughts on social media. You can log in to his web (Markupcloud Ltd ) for various other Photoshop to wordpress theme conversion services